For Sportsman’s Warehouse, a trusted leader in outdoor gear and sporting goods, this project centered on elevating brand presence through key initiatives that showcase both innovation and partnership. The work included the social media and email campaign launch of a new collaboration with Silencer Central, packaging design for a new in-house fly fishing combo, and a modernized website redesign focused on user experience and visual clarity.
The Silencer Central partnership was brought to life through bold, strategically designed social media content and email marketing that emphasized shared values of precision, freedom, and responsible ownership. These assets were built to drive engagement, create buzz, and strengthen the connection with Sportsman’s Warehouse’s core audience of hunters and shooting sports enthusiasts.
Simultaneously, packaging was developed for a new in-house fly fishing combo, tailored to reflect the product’s approachable performance and outdoorsman appeal. The design communicates trust, ease-of-use, and quality—supporting both on-shelf visibility and brand alignment.
To bring all customer touchpoints into alignment, the Sportsmans.com website was reimagined with a modern layout that enhances navigation, highlights featured products, and offers a cleaner, more immersive shopping experience. This digital refresh not only improves usability but also reinforces the brand’s credibility and forward-thinking approach in the outdoor retail space.
Scope
- Email Design – Download a Sample Email
- Packaging Design
- Social Media
