Project Purpose/Description
This campaign is all about personal protection (Primarily Bear safety focused) no matter an individuals activity of choice while enjoying the Alaskan outdoors. There is no individual promotion or Sale but we do have key SKU’s to focus on and wrap solution story around.
Campaign will run from May 15th until August 15th
Mid May to end of first week is all about Salmon fishing in Alaska therefore solutions & stories should be weighted towards this but not exclusive to.
Goal is to communicate that we have a personal protection safety solution for every back country adventure across all categories and comfort levels from lethal to no-lethal in order to drive traffic to our Alaskan stores and Alaskan customers to our Ecom channels
Business Objective
Establish Alaskan SW Stores and Outfitters as the authority for every back country personal protection need.
Target Audience
The Continuous Explorer – Always seeking the next adventure, learning, and sharing their passions with others. Values the journey over the destination.
Deliverables
- Email Assets
- Social Media | Paid & Organic
- Retargeting Ads
- Store Print Assets
