Project Purpose/Description
- Drive seasonal revenue by promoting high-interest summer categories such as firearms, fishing, ammo, and outdoor gear.
- Capitalize on holiday weekend traffic with aggressive promotional pricing and urgency messaging.
- Reinforce Sportsman’s Warehouse as the go-to destination for outdoor and self-reliance essentials.
Industry Spend & Shopper Behavior Insights
- Average spend spikes ahead of major summer holidays, with 4th of July seeing a +20% lift in outdoor, firearm, and grilling categories.
- Shoppers look for weekend-worthy deals and bundle offers for camping, fishing, and outdoor gatherings.
- 47% of shoppers are motivated by patriotic pride and American-made product promotions.
- Demand for ammo, firearms, and high-utility gear remains strong among value-conscious and self-rewarding shoppers.
Business Objective
- Boost revenue by aligning promotional activity with increased outdoor activity over the July 4th weekend.
- Engage both mission-driven and recreational shoppers with relevant summer gear promotions.
- Increase digital and in-store traffic through targeted, value-led messaging.
Reinforce brand leadership in outdoor, fishing, and personal protection solutions.
Target Audience
The Continuous Explorer – Always seeking the next adventure, learning, and sharing their passions with others. Values the journey over the destination.
Deliverables
- Email Assets
- Social Media | Paid & Organic
- Retargeting Ads
- Store Print Assets
- Website Assets
