To position Sportsman’s Warehouse as the go-to destination for hunt preparation by offering trusted local expertise, terrain-specific gear, and species-specific solutions. This campaign should instill confidence in hunters that they’ll be fully prepared for a successful opening day, regardless of where or what they hunt.
- Q3 hunting retail spend spikes from mid-July through August as hunters prep for early fall big game and upland bird seasons.
- 41% of hunters start planning and shopping 6–8 weeks in advance of opening day.
- Regional preferences matter, hunters shop for gear tailored to their local terrain and species.
- Trust in local knowledge is a key factor in choosing where to buy.
Business Objective
- Capitalize on the seasonal surge in pre-hunt readiness by promoting essential gear hunters typically update, upgrade, or replace, driving early traffic and conversion before archery and rifle seasons kick off.
- Drive revenue in hunting gear, apparel, and accessories.
- Reinforce Sportsman’s Warehouse as the most trusted local hunting authority.
- Grow regional engagement and awareness through geo-targeted messaging.
Target Audience
The Continuous Explorer – Always seeking the next adventure, learning, and sharing their passions with others. Values the journey over the destination.
Deliverables
Integrated Marketing assets for Top of Funnel, Middle of Funnel, and Bottom of Funnel
- Email Assets
- Social Media | Paid & Organic
- Retargeting Ads
