Project Purpose/Description
The Memorial Day Sale campaign is designed to reinforce Sportsman’s Warehouse as the ultimate destination for hunting, fishing, and personal protection while offering solutions in complementary categories such as camping, apparel, footwear, and outdoor cooking. By leveraging Memorial Day’s strong consumer spending trends, we will drive engagement and sales in our core categories while strategically positioning additional product lines that enhance the overall outdoor experience.
This campaign will highlight essential gear for sportsmen, outdoor enthusiasts, and families preparing for summer adventures, ensuring they have everything they need—from firearms and fishing rods to durable apparel and top-rated grills.
Business Objective
- Drive revenue growth by capitalizing on high consumer demand during the holiday weekend.
- Increase brand engagement and customer acquisition through competitive promotions.
- Strengthen brand positioning as the leading destination for outdoor gear and expertise.
Target Audience
The Continuous Explorer – Always seeking the next adventure, learning, and sharing their passions with others. Values the journey over the destination.
Deliverables
- Website Assets
- Email Assets
- Social Media | Paid & Organic
- Retargeting Ads
- Store Print Assets
